I work daily with a range of collaborators including product owners, senior leaders, designers, developers, and our customers to understand and design the best in class digital experience for our connected smart sleepers. What I try and keep in mind while working with Sleep Number is that the experience must be effortless, smart, and exciting for the user. They need to feel as if they have connected with the experience, learned something, and have been empowered with the right tools to improve their sleep and waking life. In my work I have touched all areas of the product and focus on classic quality design that works for a wide audience.